|Ready for a good night’s work?
Nonprofits are selected. Student leaders are enrolled. Volunteer recruitment is underway. Gamecocks are gearing up for the second CreateAthon@USC. With the start of the academic year, we launch into perpetual motion — and nobody stops till the biggest blitz in skills-based volunteering is put to bed.
CreateAthon@USC is a 24-hour creative blitz dedicated to helping South Carolina nonprofits, and the people they serve.
Superlatives fall short of describing the magic that occurred when 87 volunteers sacrificed their weekend hours and a night’s sleep to donate their talent for six deserving causes. This video gives you a taste of what transpired.
Professionals and faculty from the advertising and design community volunteered as mentors, helping students bring their ideas to life. Everyone was kept working through the generosity of many community sponsors – from Red Bull (of course!) to a spirit-lifting musical interlude provided by Cockapella, a university a cappella group. Though the School of Journalism and Mass Communications hosted the event, participants came from throughout the university community.
CreateAthon@USC 2014 will deliver pro bono marketing communications to eight area nonprofits. Last year six nonprofits benefitted. The market value of the work donated by CreateAthon@USC 2013 is conservatively estimated at $150,000. See it all >
We expected good work. We got great.
"CreateAthon is a rare opportunity for students to gain real-world experience in developing communication strategies and powerful creative work – and in working under extreme deadline pressure," according to Mastermind, SJMC associate professor Karen Mallia. "For those in the Creative Leadership class who spend the entire semester working with the nonprofits, immersed in their missions and issues, service-learning provides a profound experience. They embrace the causes of their community partners. The lessons go well beyond the subject matter to a deeper understanding of themselves and their capabilities, as well as the strengths, beauty and frailties of the human condition.”
CreateAthon@USC is the brainchild of associate professor Karen Mallia, launched with assistance from Visual Communications instructor Scott Farrand. "I couldn't have done it without Scott. It's staggering how many hundreds of hours it took to pull off a 24-hour marathon," Mallia said with a smile. Farrand added "Passion keeps us going and going – a genuine desire to help those who spend every day making a positive difference in so many lives."
CreateAthon@USC can’t happen without funding
for essentials like team T-shirts and food
to keep the troops fueled for over 24 hours.
Yay, team! CreateAthon work for Helen Hill Media Education Center took home a Gold ADDY from AAF of Midlands.
Marine Hamersma's amazing promotion piece won the AAF CreateAthon Creative Strategy prize and blew away everyone who saw it.